Zozan Kebab’s Liverpool partnered with Mosho Studio to improve local search visibility through a focused website redesign and SEO-led Google Business Profile optimisation.
The primary goal was to rank higher for high-intent local searches without using paid advertising.
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The project focused on rebuilding the website structure with a clear SEO foundation, including improved page hierarchy, local keyword targeting, and on-page optimisation. Alongside the website work, the Google Business Profile was fully optimised with accurate business information, refined categories, service descriptions, and location-focused signals to strengthen local relevance.
As a result of these changes, Zozan Kebab’s Liverpool improved its rankings for competitive local keywords such as “kebab” and “kebab Liverpool,” moving from position 8 to position 2 in Google Maps and local search results. This growth was achieved without any paid keyword or advertising campaigns, relying solely on organic SEO and GBP optimisation to drive visibility and customer discovery.